Talking Trash
It was a rainy morning when I pulled up to Startech R&D to see Longo waiting for me in the parking lot. Wearing a bright yellow oxford shirt, a striped tie and blue pinstriped pants, he dashed across the blacktop to greet me as I stepped from my rental car. A street-smart
Today, Longo is meeting with investors from U.S. Energy, a trio of veteran waste-disposal executives who recently formed a partnership to build the first plasma-gasification plant on
Caruso and his partners, Paul Marazzo and Michael Nuzzi, are silent at first. They’ve seen the demo before. But as more trash vanishes into the converter, they become increasingly animated, spouting off facts and figures about how the machine will revolutionize their business. “This technology eliminates the landfill, which is 80 percent of our costs,” Nuzzi says. “And we can use it to generate fuel at the back end,” adds Marazzo, who then asks Lynch if the converter can handle chunks of concrete (answer: yes). “The bottom line is that nobody wants a landfill in their backyard,” Nuzzi tells me.
The converter we’re watching vaporize Slim-Fast is a mini version of Startech’s technology, capable of consuming five tons a day of solid waste, or about what 2,200 Americans toss in the trash every 24 hours. Fueled with garbage from the local dump, the converter is fired up whenever Longo pitches visiting clients.
Longo has been talking with the National Science Foundation about installing a system at McMurdo Station in
Startech isn’t the only company using plasma to turn waste into a source of clean energy. A handful of start-ups—Geoplasma, Recovered Energy, PyroGenesis, EnviroArc and Plasco Energy, among others—have entered the market in the past decade. But Longo, who has worked in the garbage business for four decades, is perhaps the industry’s most passionate founding father. “What’s so devilishly wonderful about plasma gasification is that it’s completely circular,” he says. “It takes everything back to its fundamental components in a way that’s beautiful.” Although all plasma gasification systems recapture syngas to turn into fuel, Startech’s “Starcell” system seems to be ahead of the pack in its ability to economically convert the substance into eco-friendly and competitively priced fuels. “A lot of other gasification technologies require multiple steps. This is a one-step process,” says Patrick Davis of the U.S. Department of Energy’s office of hydrogen production and delivery, which has awarded Longo’s company almost $1 million in research grants. “You put the waste in the reactor and you get out the syngas. That’s it.”
he Garbage Man
After his tour of duty in
For years, Longo tried to convince his bosses at AMF to go into the garbage business (as manager of new product development, he was charged with investigating growth areas). “I knew a lot about the industry, how backward it was,” he says. The costs to collect and transport waste were climbing. He was sure there had to be a better way.
In 1967 Longo quit his job at AMF to start his own business, called International Dynetics. The name might not be familiar, but its product should: Longo designed and built the world’s first industrial-size trash compactors. “If you live in a high-rise or apartment building and dump your trash down a chute,” he says, “it’s probably going into one of our compactors.”
When Longo started his company, it was still easier and cheaper to just haul the loose trash to the dump. But gas prices climbed, inflation increased, and soon, business boomed. In a few years, there were thousands of International Dynetics compactors operating around the world. The machines could crush the equivalent of five 30-gallon cans crammed with trash into a cube that was about the size of a small television. “Our purpose was to condense it so it would be easier and cost less to bring to a landfill,” he says.
Then, in 1972, Longo read a paper in a science journal about fusion reactors. “The authors speculated that plasma might be used to destroy waste to the elemental level someday in the future,” he recalls. “That was like a spear in the heart, because we had just got our patents out for our trash compactors, and these guys were already saying there’s a prettier girl coming to town,” he says. “It would make obsolete everything we were doing. I resisted looking at the technology for 10 years. But by 1984, it became obvious that plasma could do some serious work.”
By then, the principal component of today’s plasma gasification systems, the plasma torch, had become widespread in the metal-fabrication industry, where it is used as a cutting knife for slicing through slabs of steel. Most engineers at the time were focused on ways to improve plasma torches for manipulating metals. But Longo had trash on the brain—whole landfills of trash. He was intent on developing a system that used plasma to convert waste into energy on a large scale. So he jumped ship again. In 1988 Longo sold International Dynetics and founded Startech.
Plasma to the People
“People kept asking me, ‘If this is so good, Longo, then why isn’t everyone already using one?’ ” he says, referring to himself in the third person, a device he relies on frequently to emphasize his point. “We had the technical capability, but we didn’t have a product yet. Just because we could do the trick didn’t mean it was worth doing.” Trucking garbage to dumps and landfills was still cheap. Environmental concerns weren’t on the public radar the way they are today, and landfills and incinerators weren’t yet widely seen as public menaces. “We outsourced the parts to build our first converter,” Longo says. “When we told the manufacturers we were working with plasma, some of them thought it had something to do with blood and AIDS.”
Longo describes the development curve as “relentless.” He teamed up with another engineer who had experience in the waste industry and an interest in plasma technology. “We didn’t have computers. We did everything on drafting boards. But I was aggressive. And the more we did, the more it compelled us to continue.” It took almost a decade of R&D until they had a working prototype.
“I felt like St. Peter bringing the message out,” Longo says of his first sales calls. In 1997 the U.S. Army became Startech’s inaugural customer, buying a converter to dispose of chemical weapons at the Aberdeen Proving Ground in
Longo realized early on that what would make plasma gasification marketable was a machine that could handle anything. Some of the most noxious chemicals, he knew from his decades in the garbage industry, are found in the most mundane places, like household solid waste. Startech has an edge over some of its competitors because its converter doesn’t have to be reconfigured for different materials, which means operators don’t have to presort waste, a costly and time-consuming process. To achieve this adaptability, Startech converters crank the plasma arc up to an extremely high operating temperature: 30,000˚F. Getting that temperature just right was one of Longo’s key developmental challenges. “You can’t rely on the customer to tell you what they put in,” Longo says. “Sometimes they don’t know, sometimes they lie, and sometimes they’ve thrown in live shotgun shells from a hunting trip. That’s why it’s imperative that the Plasma Converter can take in anything.”
A video camera mounted near the top of the converter at the
Catching the Litter Bug
Low transportation costs, cheap land, weak environmental regulations—these factors help explain why it took plasma until now to catch on as an economically sensible strategy to dispose of waste. “The steep increase in energy prices over the past two years is what has made this technology viable,” says Hilburn Hillestad, president of Geoplasma. His company, which touts the slogan “waste destruction at the speed of lightning with energy to share,” is negotiating a deal with St. Lucie County, Florida, to erect a $425-million plasma gasification system near a local landfill. The plant in St. Lucie County will be large enough to devour all 2,000 tons of daily trash generated by the county and polish off an additional 1,000 tons a day from the old landfill. Of course, the technology, still unproven on a large scale, has its skeptics. “That obsidian-like slag contains toxic heavy metals and breaks down when exposed to water,” claims Brad Van Guilder, a scientist at the
In
Meanwhile, Victor Sziky, the president of Sicmar International, an investment firm based in
That’s one more idea that’s old news to Longo, who, as usual, is 10 steps ahead of the game, already embedded in a future where fossil fuels are artifacts of a bygone era. For the past several years, he has been developing the Starcell, a filtration mechanism that slaps onto the back end of his converter and quickly refines syngas into hydrogen. As he says, “We are the disruptive technology.” Longo has been working in garbage for 40 years, making his fortune by literally scraping the bottom of the barrel. Which is, it turns out, the perfect vantage point for finding new ways to turn what to most of us is just garbage into arguably the most valuable thing in the world: clean energy.
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